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Early Black Friday, Black Friday, and Cyber Monday are among the best times of year for pet parents to stock up on supplements and home essentials. Prices are often significantly lower than the small discounts we see throughout the year, which makes this season ideal for planning ahead and saving money.

By the way, be sure to save the Exclusive Discounts page, which includes a list of money-saving tips and discounts from various brands in the fresh food space.

Below is an overview of why this shopping window matters, how to get the best value, and a list of current early deals from trusted pet-friendly brands, which I’ll be adding to throughout the week.

Why Black Friday & Cyber Monday Are Worth Paying Attention To

1. Bigger Discounts Than Usual

Many pet brands offer small promotions year-round - usually around 10–15% off. But during Black Friday and Cyber Monday, discounts tend to be much higher. This is why I personally save my money for this time of year. I look for specials that go above and beyond the usual sales, because that’s where you find the best value.

2. A Great Time to Stock Up

If you buy supplements, gut-support blends, medicinal mushrooms, CBD and essential oils, treats, or other consumables, you already know how quickly these items run out. Stocking up during major sales reduces the cost per item and helps your budget stretch further.

3. The Opportunity to Plan Ahead

Black Friday and Cyber Monday allow pet parents to prepare for the upcoming year rather than making rushed or expensive purchases later. Buying early also helps avoid holiday shipping delays.

How to Shop These Sales Strategically

I suspect this year will be different due to the economy. I was recently at a holiday craft fair and overheard vendors sharing their disappointing sales; some made 1/3 of what they earned last year, and a couple admitted they didn’t earn enough to cover their booth fees.

I don’t have high hopes for generous discounts, but I’ll still follow the game plan below.

  • Make a list of the supplements and items you use most often.

  • Know each brand’s “normal” discount so you can spot when an offer is truly better.

  • Look for 20%+ discounts, bundle deals, or BOGO promotions during this season.

  • Check expiration dates and choose items with longer shelf life when buying multiples.

  • Watch for free shipping thresholds, which can add extra savings.

Black Friday Deals Already Available

These are current promotions based on publicly listed early Black Friday specials:

Adored Beast Apothecary creates high-quality, science-backed probiotics and holistic supplements that support dogs’ gut health, immune balance, and overall wellness.

I plan to order Vital Defense, a supplement that supports overall wellness, made with soil-based probiotics and medicinal herbs to help strengthen the gut, balance the microbiome, and support the body’s natural defense system.

Chewy’s offers freeze-dried food and treats, engagement toys, and cute winter sweaters.

CocoTherapy is another product I use on myself as much as I do with my dogs. The sale this year isn’t perfect, at 15% off, but this is a generous discount given the price increases we expect due to tariffs.

  • 15% off sitewide with code THANKFUL4YOU

  • Up to 27% off on CocoTherapy combo packs

I plan to order: coconut oil, MCT oil, coconut flakes, and CocoGold, and CocoGhee

Earth Buddy Pet often releases larger Black Friday promotions closer to the date, however, I think they decided to take this year off. Please use the following code to save money today…

I will be ordering: Balance CBD oil, Maxx Life (glutathione), CBG (Cellular Support), Collostrum, and Immune Tincture (great for allergies)

Four Leaf Rover has a growing number of whole food supplements, my favorites being PROTECT (guts, detox), COLOSTROM (gut), GREEN ROVER (detox), and LIVER & KIDNEY CLEAN (detox).

  • Save 35% off storewide, through Tuesday, 11.25.25

  • I’ll update for more Black Friday discounts when they’re available

Gussy’s Gut products are a big part of my dogs’ diet. Boost healed Apollo’s leaky gut, and I alternate between their three supplements with my dogs (as needed). One bag goes a long way.

Buffy, who has environmental allergies, can’t have Gussy’s Gut because fermented foods are high in histamines. If this sounds like your dog, scroll down to Woof Creek for a discount on products that are working for her.

If you’re interested in using your Instagram platform to advocate for fresh food and holistic pet health and to drown out the misinformation shared by the pet food industry, then this discount may be the push you need to get started.

InstaClubHub is an online training community that teaches practical, easy-to-implement strategies for growing your Instagram with confidence, clarity, and consistency.

The annual membership has been discounted to $197 (regularly $299+) and includes:

  • BrockBot (AI caption writing assistant)

  • Monthly Custom Content Calendar

  • Full B-Roll Video Library

  • Full InstaClubHub member training vault

A soil-derived wellness supplement that supports the foundation of pet health - the gut. This innovative formula helps strengthen the gut lining, protect against toxins, and improve nutrient absorption, while supporting a balanced microbiome, healthy digestion, kidney function, and a stronger immune system.

I add the ION Gut Support for Pets to my dogs’ meals, but I mainly add it to their water twice weekly, alternating with TEEF! (dental water additive - discount below).

I keep Clarity on hand for my senior dog, alternating it with other mushroom products, which I use for all my dogs. Vitality is another great option for senior dogs.

  • Black Friday specials start Monday, 11.24.25.

  • 15% off $70+

  • 20% off $100+

  • 25% off $150+

  • 30% off $250+

  • 40% off $300

MYOS Pet is a muscle-support supplement company best known for its clinically studied egg yolk–derived formula that helps dogs maintain strength, mobility, and healthy muscle mass.

I alternate between the MYOS Canine Muscle Formula and the formula with green lipped mussels.

Oncotect is a non-invasive early cancer screening test for dogs that analyzes a urine sample to detect metabolic changes linked with cancer. The test is a low-stress way to catch potential cancer concerns sooner, when treatment options may be more effective.

Pawstruck is an affordable source for dog chews like bully sticks and collagen chews.

I typically purchase pet-safe essential oils from Plant Therapy, but they also offer household products, skin care products, and more.

  • 25% OFF Sitewide

  • Earn Account Credit with Every Spend Tier:
    Spend $75, get $10 credit
    Spend $110, get $20 credit
    Spend $150, get $30 credit

  • Free holiday gift bag with every order while supplies last.

  • And starting Thursday 11/27 through Sunday 11/30: Spend $45, get a FREE jumbo Watermelon Kisses Lip Balm (great stocking stuffer)

Real Mushrooms is my go-to source for mushroom supplements for me and my dogs. Their Black Friday sale starts on Thursday, 11.27.25.

  • 25% off sitewide (with the possibility of increasing to 30% off sitewide on Sunday, November 30)

  • 30% off curated bundles

I will be ordering: Daily Dawg, 5 Defenders (for humans), Ergo+, Reishi, and Lion’s Mane

Simply Earth offers a very generous subscription box for essential oil lovers - it contains several oils along with recipe cards and products needed. You can also shop for individual products on their site.

TEEF! for Life is a daily dental supplement for pets that uses a science-backed, prebiotic powder to balance the oral microbiome and support healthier teeth, gums, and breath.

I use it regularly with my dogs, adding it to a clean bowl of water a couple of times a week, alternating with ION Gut Support for Pets (they have a Black Friday too). And this works! Zoey went from having terrible teeth to getting compliments at every senior vet appointment - and my other dogs? All sporting pearly whites.

WINPRO Pet is a supplement line made with plasma-powered proteins designed to support dogs’ gut health, immune function, recovery, and overall wellness. This year, they’re offering 25% sitewide.

I plan to order the Hip & Joint and Allergy chews. They’ve worked wonders on Zoey (12 years old) and Buffy (allergies).

Woof Creek offers many high-quality supplements at an affordable price. Buffy is thriving on their allergy/immune and gut supplements. I want to try their Omega-3 oils next.

  • Free Shipping at $50 (Usually the free shipping threshold is $85)

  • Free Chicken & Pumpkin Crunchers on $65+ orders (a $17.50 value)

My Final Thoughts

Black Friday and Cyber Monday are ideal for stretching your pet-care budget further. By waiting for discounts that go beyond the usual 10–15% off, you can save significantly on supplements and essentials you were already planning to buy.

Additional discounts from brands include:

The (*) references one-time only discounts.

This is the time of year to plan ahead, shop smart, and take advantage of the best pricing many brands offer year-round.

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